The People Who Make It Happen

Our team brings together decades of experience across wholesale, retail, marketing, and operations.

Led by founders Nigel and Darrel Ferguson, the business has grown from a small team into a nationwide operation powered by specialists in brand management, logistics, sales, and marketing.

From the warehouse floor to the showroom, we’re united by a shared passion for great product and a commitment to helping brands succeed in the New Zealand market.

Nigel Ferguson

DIRECTOR

Growing up beside the ocean and mountains, action sports were a big part of my life. Surfing at a young age became my passion and led to competing around the country. Spending many winters in Queenstown,working as a professional boot fitter and ski technician, skiing everyday. This led to a professional skiing career as a freestyle mogul skier, training in Canada and representing NZ with the NZ Freestyle team.After settling back in Christchurch, the dream was to become a wholesale distributor of brands that were my passion. 1996 saw the start my Agency out of a room in a house, with some great brands across the Surf, Snow, Fishing & Outdoor industry. Representing brands like O'Neill, Hurley, Dragon, Rossignol, Northwave, Oakley, Etnies and CD Rods.In 2006 securing Crocs in Agency which later led to distribution. Now one of the longest global distributors for Crocs and from here we have grown with a number of great global brands.

Darrel Ferguson

DIRECTOR

Liquid Brands began in 2008, when we secured the Crocs distribution for New Zealand, a pivotal step after years representing leading labels such as Seafolly, Hurley, Nike Swimwear, Bobux and O’Neill. My journey started in 1997, immigrating from South Africa and meeting Nigel, whose established agency opened the door to a new career. In 2002, I made the leap from Insurance and Financial Planning into footwear and apparel wholesale, a bold move that set the foundation for what Liquid Brands would become. From a small team of three, we’ve grown to over 40, building a portfolio of successful international brands through strong partnerships, loyal customers, and a passion for excellence. At our core, we’re about people, fostering a culture of collaboration, learning, and shared ambition that drives our continued growth.