Liquid Brands is a New Zealand-based distributor and brand partner specialising in performance, outdoor, and lifestyle categories. We connect globally recognised brands with the local market — combining deep industry knowledge, strong retail relationships, and a fully integrated approach across sales, marketing, and distribution. With decades of experience behind us, we don’t just represent brands — we build them.
Our History
Liquid Brands was established in the late 1990s in Canterbury by Nigel Ferguson, inspired by the region’s surf and alpine culture. What began as a passion for great product quickly evolved into a business focused on bringing leading global brands to New Zealand at the right time. A defining moment came in 2006 with the appointment as New Zealand agents for Crocs — laying the foundation for significant growth. Since then, the company has expanded into fashion and footwear, growing a curated portfolio of international brands and extending operations into Australia. Today, Liquid Brands stands as a trusted trans-Tasman partner for global brand growth.
1990
Established in the late 1990s in Canterbury, New Zealand, by Nigel Ferguson. Born out of a region's vibrant surf and alpine culture.
2006
In 2006, Darrel and Nigel Ferguson were appointed as New Zealand agents for Crocs, marking a pivotal chapter in the company's growth
2024
The Liquid Brands team has officially moved into a new, purpose-built office and warehouse in Islington. This relocation marked a significant expansion in our operational capabilities and set the stage for our next chapter of growth.
2025
Liquid Brands partners with Barbour, as their New Zealand distributor, and the champion of their NZ ecommerce presence.
2026
Jump forward to 2026, Liquid Brands proudly represents a curated lineup of globally recognized brands. Including Crocs, Barbour, Diadora, Woden, XTM, Pilgrim, Otra, Envii and more.
Our Values
At Liquid Brands, everything we do is guided by a clear set of values that shape how we work, partner, and grow. We believe strong relationships are the foundation of long-term success, which is why we prioritise trust, transparency, and collaboration in every interaction. We are committed to protecting and elevating the integrity of the brands we represent, ensuring every touchpoint reflects their identity and vision. At the same time, we’re driven by performance — focused on delivering real results across retail, eCommerce, and distribution. As the market evolves, so do we. We continuously refine our approach, staying agile and forward-thinking to create opportunities for our partners and keep them ahead of what’s next.
