Lyle & Scott has appointed Liquid Brands as its distribution partner for New Zealand.
This marks an exciting new chapter for the premium British lifestyle brand in the New Zealand market. Known for its heritage in knitwear, golf and contemporary lifestyle apparel, Lyle & Scott combines timeless British style with a modern, versatile approach to dressing. Through the partnership, Liquid Brands will lead the brand’s growth and distribution across New Zealand, further expanding its reach and connection with local consumers.
Directors of Liquid Brands, Darrel Ferguson and Nigel Ferguson, said:
"Liquid Brands is excited to announce our partnership with Lyle & Scott. As one of the world’s leading menswear lifestyle brands, Lyle & Scott brings a rich heritage, iconic British design, and a longstanding reputation for quality and timeless style. We see a strong opportunity to establish and grow the brand locally, connecting with consumers who value premium, versatile menswear while staying true to the authenticity and craftsmanship that have defined Lyle & Scott for decades."
About Lyle & Scott: Every great story has a beginning... Born of humble beginnings in the Scottish town of Hawick, Lyle & Scott has forged a path of innovation and style spanning almost 150 years. Making a mark with high quality knitted undergarments, their dedication to their craft and William Lyle’s mantra of “good work makes more work” were reflected in their growing popularity, with operations tripling in size by 1910.
Lyle & Scott’s history on the golf course has shaped much of the brand in its current form today. The marriage of performance and style, the dedication to innovation and integrity and the iconic golden Eagle. Launched with the brand’s collection of golf wear in the 1960s, the emblem was inspired by the eagles of Gleneagles golf course, which are unique to Scotland and pay homage to the brand’s roots. Adorned by titans of the game, the Eagle quickly became an iconic badge and symbol of not having to choose between form and function. Soaring through the 70s and 80s, the Eagle has become a permanent fixture on all garments and is a symbol of both Lyle & Scott’s heritage and the qualities that their customers respect and seek.
Lyle & Scott offers product ranges across a broad spectrum, ensuring a well-rounded range keeping up with the modern man’s lifestyle. A clear division of offerings, paired with honest and authentic communications, will ensure Liquid Brands can support consumers across all their styling and performance needs.
lyleandscott.com
For any enquiries about Lyle & Scott, or interest in stocking the brand please reach out to Glenn.