Liquid Brands Appointed Official NZ Distributor for XTM
We are thrilled to announce that Liquid Brands has officially been appointed as the distribution partner for XTM in New Zealand.
This announcement marks a special milestone for the brand locally, celebrating a passing of the baton as longtime NZ distributor Don, Prosource trades the grind for a more leisurely lifestyle and hands the reins over to Nigel and the team at Liquid Brands. The transition represents a natural next step built on deep history. Nigel has proudly represented XTM alongside Don as an agent for over 20 years.
Known for its high-performance snow gear, merino layers, and B Corp certified sustainability, XTM is already an alpine favourite. Under Liquid Brands, we look forward to expanding XTM’s presence in market beyond the ski slopes, growing it into a true year-round brand backed by their exceptional lifestyle and technical outerwear collections.
Directors of Liquid Brands, Darrel Ferguson and Nigel Ferguson, said:
"After more than 35 years in the ski industry and 20 of those as the agent for XTM, taking over the distribution feels like the natural next step. We’re excited to build on its strong foundations. The goal isn’t to change what people love about the brand—it’s to keep that passion alive, on and off the snow, all year long."
Founder & Managing Director of XTM, Pete Forras said:
"XTM is thrilled to welcome Liquid Brands as our new partner in New Zealand. This isn't a leap into the unknown; Nigel has worked alongside Prosource for almost 20 years, servicing the South Island and knows our brand inside out. None of this would be possible without the incredible foundations Don and Barb built as our first-ever international distributor, and we're forever grateful to them. This is an evolution, not a reinvention, and we're genuinely excited about the energy and vision Nigel and the Liquid Brands team bring to the future of XTM."
About XTM
Born out of a passion for snow and the outdoors, XTM was founded in 1999 with a simple mission: to create world-class gear that keeps people warm, dry, and protected in the wildest environments. From equipping Australian Winter Olympic teams to crafting versatile performance wear for everyday outdoor enthusiasts, XTM blends cutting-edge fabric technology with functional design.
As a certified B Corp, XTM is committed to doing business as a force for good—prioritizing eco-friendly materials, responsible manufacturing, and community initiatives like the Heat the Homeless project. Whether tackling backcountry peaks or braving a winter morning commute, XTM delivers uncompromising comfort, protection, and durability.
xtm.com.au
If you’re interested in stocking XTM, or have any questions please reach out to our team.
Clare Schrader, Brand Manager
P: 027 341 2662
E: clare@liquidbrands.co.nz
Nigel Ferguson, Director
P: 021 744 744
E: Nigel@liquidbrands.co.nz