Italian sportswear brand Diadora has appointed Liquid Brands as its distribution partner for New Zealand.
Bringing together Diadora’s rich heritage in sport and lifestyle with Liquid Brands’ expertise in building premium international brands within the New Zealand market, the partnership marks an exciting new chapter for the iconic label.
Diadora CEO, Claudio Bora, said:
"We are thrilled to partner with Liquid Brands and bring Diadora’s authentic sports heritage to the dynamic New Zealand market. The country’s strong appetite for sportswear, growing focus on sustainability, and appreciation for quality and innovation make this an incredibly exciting moment for our brand. Together with Liquid Brands, we look forward to connecting with New Zealand consumers who value both performance and lifestyle, while continuing to deliver products that combine Italian craftsmanship, innovation and contemporary design."
Directors of Liquid Brands, Darrel Ferguson and Nigel Ferguson, said:
"This partnership represents an exciting step forward for both companies. By expanding our footwear distribution to include Diadora into the Liquid Brands stable, we are bringing one of the industry’s most respected names in craftsmanship and sport heritage to the New Zealand market. Diadora’s commitment to quality, innovation, and authentic Italian design aligns strongly with our own focus on delivering premium products and long-term value to our retail partners and consumers. Together, we see a strong opportunity to grow the brand and the legacy that Diadora has globally."
About Diadora: Founded in Italy in 1948, Diadora has built a global reputation for premium craftsmanship, innovation, and timeless sportswear design. Originally established in the heart of the Dolomites as a performance footwear manufacturer, the brand quickly became synonymous with excellence across football, tennis, running, and lifestyle categories.
Today, Diadora blends its rich sporting heritage with contemporary Italian style, creating collections that seamlessly merge performance and fashion. Known for its commitment to quality, authenticity, and iconic design, Diadora continues to inspire a new generation through products that celebrate both athletic culture and everyday style.
🌐 Diadora Website
📷 Diadora Instagram
📷 Diadora Lifestyle Instagram
For any enquries about Diadora or interest in stocking the brand please reach out to Clare.